{"id":1025,"date":"2021-05-17T16:56:50","date_gmt":"2021-05-17T19:56:50","guid":{"rendered":"https:\/\/blog.verifarma.com\/?p=1025"},"modified":"2021-05-17T17:30:55","modified_gmt":"2021-05-17T20:30:55","slug":"what-role-does-traceability-play-in-the-pharmaceutical-industry","status":"publish","type":"post","link":"https:\/\/blog.verifarma.com\/home\/brand-protection-en\/what-role-does-traceability-play-in-the-pharmaceutical-industry\/","title":{"rendered":"What role does traceability play in the pharmaceutical industry?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-align:left;\"><p><span style=\"font-weight: 400;\">There are many cases of counterfeit drugs around the world that corroborate the problem. For example, in 2012 an adulterated cough medicine killed 60 people in Pakistan and 40 children had to be hospitalized in Paraguay. At that time, the World Health Organization (WHO) issued an alert and all batches were withdrawn from the markets (Europe, Africa, North America and Latin America), except in the Middle East, where said batch could never be traced.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These cases are a relevant example of the consequences that an adulterated drug can have on the market and how complex monitoring can be if there are no adequate traceability tools.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Avoid drug adulteration<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Drug adulteration is a serious problem that currently occurs in the pharmaceutical trade. It puts the health of patients at risk and affects the profits of companies dedicated to the production, storage, and distribution of medicines, with high monetary losses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The variety of counterfeit products has also increased due to the spread of Internet commerce, which encompasses a bewildering range of drugs, both brand-name and generic. According to the WHO, in more than 50% of cases it has been proven that medicines purchased through websites without a declared registered address are counterfeit products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several factors facilitate drug adulteration:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the lack of legislation or, if it exists, its weakness or non-compliance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a national drug regulatory authority absent or with little power<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ineffective criminal penalties<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">transactions involving many intermediaries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">demand exceeds supply<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lack of regulation in exporting countries and within free trade areas<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u00a0Guarantee patient safety with traceability<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the measures that have been taken to stop the adulteration of drugs consists of the packaging of the drugs, which must include two security features: a two-dimensional barcode or a unique identifier and a tamper-proof device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The distribution of adulterated drugs can be avoided with the implementation of serialization and traceability, which aims to control in real time all the transactions through which the drug passes from its production or import, through the distribution chain and supply, until reaching the patient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any alteration in the delivery and distribution of the medicine would be registered in the traceability system, with which the product could be traced in case of theft. And, above all, keep control of each piece produced and delivered with a single coding, which complies with the strictest standards and is applicable to current international regulations, so that said coding cannot be altered.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Implement traceability in my laboratory<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the main benefits of incorporating a traceability system is that it helps reduce times in reception and dispatch areas, reduces counterfeiting of medicines, facilitates inventory controls, and gives total control of distribution within the marketing chain which ensures the health of patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The traceability system has unique identification technologies so that each drug can be safely marketed, which allows real-time monitoring of each unit through the distribution chain (laboratories, distributors, logistics operators, drug stores, pharmacies, healthcare facilities and patients).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, the traceability system makes it possible to trace a stolen or adulterated drug so that it cannot be marketed, does not reach the hands of the patient and, therefore, does not put their health at risk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, a complete traceability system can count on the functionality of the patients themselves confirming the originality of the medicine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drug adulteration is an indisputable global problem, which affects the health of consumers and the functioning of the pharmaceutical industry. In order to take care of the health of patients, protect the brand and reduce adulteration, counterfeiting and drug theft, it will be necessary to implement a traceability system that ensures the origin and destination of medical products.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[20,22],"tags":[19,120,119,106,111],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-protection-en","category-trazabilidad-en","tag-covid-19-en","tag-drugs-adulteration","tag-pharmaceutical-industry","tag-quality","tag-traceability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What role does traceability play in the pharmaceutical industry? 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