{"id":149,"date":"2020-07-23T23:13:36","date_gmt":"2020-07-23T23:13:36","guid":{"rendered":"https:\/\/blog.verifarma.com\/blog\/?p=149"},"modified":"2020-11-18T12:24:34","modified_gmt":"2020-11-18T15:24:34","slug":"la-industria-farmaceutica-rompe-paradigmas-hacia-una-organizacion-high-tech","status":"publish","type":"post","link":"https:\/\/blog.verifarma.com\/home\/sin-categorizar\/la-industria-farmaceutica-rompe-paradigmas-hacia-una-organizacion-high-tech\/","title":{"rendered":"La industria farmac\u00e9utica rompe paradigmas hacia una organizaci\u00f3n High Tech"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-align:left;\"><p><em>Por Ignacio Los Daneri, CFO de Verifarma<\/em><\/p>\n<p>Las compa\u00f1\u00edas tecnol\u00f3gicas son importantes referentes en su forma de hacer negocios\u00a0y operar. Aquellas que hoy impulsan la tranformaci\u00f3n en el resto de las industrias, se caracterizan por tener una cultura \u00e1gil y un esp\u00edritu emprendedor que les permite actualizarse permanentemente. Para el resto de las industrias, m\u00e1s tradicionales como la farmac\u00e9utica, la adopci\u00f3n de estos modelos es un proceso que ya comenz\u00f3 y que cada vez exige m\u00e1s adeptos.<\/p>\n<p>Las firmas tech, con su modelo signado por la digitalizaci\u00f3n de los negocios y su cultura emprendedora, generaron disrupciones en todas las actividades y rubros, marcando tendencia por los buenos resultados que est\u00e1n logrando. Pero \u00bfde qu\u00e9 hablamos cuando hablamos de firmas tech? En esencia, se trata de empresas que:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.mckinsey.com\/business-functions\/digital-mckinsey\/our-insights\/the-platform-play-how-to-operate-like-a-tech-company\">Est\u00e1n basadas en plataformas<\/a> modulares, flexibles e independientes, que organizan su negocio principal guiadas por los datos, la inteligencia de negocios y lo digital, permitiedo tomar decisiones en base a datos en tiempo real.<\/li>\n<li>Adoptan nuevas tecnolog\u00edas para ganar eficiencia, entre las cuales destacan el Cloud Computing (la Nube), el an\u00e1lisis avanzado e Internet de las Cosas (IoT) y <a href=\"https:\/\/bdev.com.ar\/sap-bussines-one\/\">business analytics<\/a> para predecir escenarios, analizar costos, optimizar su gesti\u00f3n de calidad y su oferta, y actuar con proactividad.<\/li>\n<li>Tienen una cultura y m\u00e9todos para trabajar \u00e1giles que les permiten moverse m\u00e1s r\u00e1pido, con mayor flexibilidad y a mayor escala comparado con sus competidores, por lo que ganan en agilidad para innovar y adaptarse.<\/li>\n<li>Arriesgan inteligentemente, son innovadores y precursores.<\/li>\n<li>Invierten constantemente para ser m\u00e1s productivos, generar m\u00e1s valor y lograr eficiencia.<\/li>\n<li>Generan equipos de trabajo de profesionales multidisciplinarios y complementarios.<\/li>\n<li>Se concentran en su core business eligiendo partners estat\u00e9gicos con quienes establecer relaciones confiables en el largo plazo.<\/li>\n<\/ul>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22 alignleft\" src=\"https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-1024x768.jpg\" alt=\"\" width=\"291\" height=\"218\" srcset=\"https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-200x150.jpg 200w, https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-300x225.jpg 300w, https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-400x300.jpg 400w, https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-600x450.jpg 600w, https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-768x576.jpg 768w, https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-800x600.jpg 800w, https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img-1024x768.jpg 1024w, https:\/\/blog.verifarma.com\/wp-content\/uploads\/2020\/06\/featured-post-img.jpg 1148w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>Digitalizaci\u00f3n de negocios<\/strong><\/p>\n<p><strong>Las <\/strong><a href=\"https:\/\/www.weforum.org\/whitepapers\/our-shared-digital-future-responsible-digital-transformation-board-briefing-9ddf729993\">predicciones<\/a> <strong>indican que p<\/strong>ara 2022 el 60% del PBI global estar\u00e1 digitalizado, con un crecimiento en cada industria impulsado por ofertas, operaciones y relaciones mejoradas digitalmente, ya que m\u00e1s del 75% de las empresas crear\u00e1 entornos de TI &#8220;nativos digitales&#8221; para prosperar en la econom\u00eda digital.<\/p>\n<p>Evidentemente, la anal\u00edtica avanzada, los sensores, el cloud computing y otras tecnolog\u00edas est\u00e1n llevando a un cambio radical en cuanto a c\u00f3mo se llevan a cabo los procesos comerciales en todas las industrias. Para prosperar en un mundo digital, los laboratorios est\u00e1n ya implementando cambios a nivel tecnol\u00f3gico para agilizar sus procesos, aumentar la productividad y la eficiencia, y ser m\u00e1s competitivos. La evoluci\u00f3n hacia un entorno digital tambi\u00e9n permite lograr una mayor transparencia, acceso a datos, reportes hist\u00f3ricos y velocidad en los procesos para cumplir con las expectativas de eficiencia y agilidad de los clientes, empleados, proveedores y entindades regulatorias.<\/p>\n<p>Ahora bien, el cambio m\u00e1s desafiante sin embargo no es el tecnol\u00f3gico sino el cultural, romper con estructuras mentales y procesos que fueron muy funcionales en otros entornos y que, dado el contexto, ya no resultan eficientes. La tecnolog\u00eda es solo la herramienta para lograrlo, el primer cambio es humano.<\/p>\n<p>Muchas empresas ya han pasado por este proceso de cambio, otras est\u00e1n transitando ese camino. Hacerlo, permitir\u00e1 prosperar, ganar competitividad y lograr mayor flexibilidad y capacidad para responder a lo que busca el mercado.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ 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